When Customers Attack
Dealers are continuously struggling to keep customers happy. Most dealers want their customers to be happy as a happy customer can lead to more sales through word-of-mouth and referrals. CSI scores in...
View ArticleGoogle Cars Encourages Dealer Trades
Yesterday, Brian Pasch posted a great article with the first examples of a new live Google product called Google Cars – Google’s entry into the 3rd party lead provider business for car dealers. Other...
View ArticleFoursquare Launches Local Updates for Businesses
If you haven’t heard, foursquare announced yesterday the launch of what they’re calling “Local Updates”. What are these and how can you use them? Essentially, Local Updates will allow businesses to...
View ArticleFacebook Promoted Posts: Are They Right For You?
Facebook’s Edgerank algorithm—the formula used to determine the order content appears in a given newsfeed based on which content is deemed most relevant to that user—may make the Facebook experience...
View ArticleThe Only Way To Do Social Media Right
Yeah, Yeah… I know what you’re thinking. Here’s another social media “expert” that’s going to say “this is how you do it”. Actually, I’m not. (As an aside: What does it mean and can anyone really be an...
View ArticleStat of the Week & In the News: Compliation August 2012
August 2, 2012 “In the News” – [LINK] Bing Deepens Facebook Integration Allows Users to Tag Friends within Search and Share Instantly to Facebook Bing announced earlier this week that they’ve further...
View ArticleThe FTC May Have Just Killed Twitter Marketing For Dealers
Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. The Wall Street Journal reports that any...
View ArticleWhy Not Paying Attention Is Costing You Money
It’s the last few days of the month and the store is either below the number of sales they should have or they’re close to hitting a unit goal for some stair-step money. The sales manager is pushing...
View ArticleGoogle+ Ditches Zagat Ratings, Returns to Consumer Friendly 5-Star Ratings
Google can’t seem to make up their minds. That being said, they sneakily introduced a change that I believe most businesses (and consumers) will welcome. In May of 2012, Google implemented their Zagat...
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Forget SEO, Naked Women Will Increase VDP Views
In the middle of July, a small dealer in Oregon started to get a lot of attention. I’m fairly certain their website visitors spiked and at least one VDP started to get massive traffic. You see, somehow...
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Jim Radogna: Avoiding the Eye of Mordor in Social Media
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden...
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The Dislike Button: Facebook Is About To Open Pandora’s Box
According to Business Insider, Facebook CEO Mark Zuckerberg announced today that Facebook is working on – finally – implementing a feature users have been clamoring for for years – the “dislike”...
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